bosch • social guidelines
I was tasked with writing the social copy guidelines for home technology company, Bosch. This involved: auditing and proofing existing information; turning values into tonality; striking the balance of everyday vs. expert; implementing rules for hashtags #VeryNecessary; and finding a home for emojis ✅
It was essential to write in a tone that mirrored the brand, while engaging a broad audience – from other copywriters to those less familiar with composing copy for social.
Below, you’ll find some examples from the guidelines.
Please drop me a note if you’d like to see this work in detail, I’ll happily take you through it on a call or in person.
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☀️🏡❄️
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Use emojis on occasion and on their own. We never tell stories with emojis, but a solo one can add warmth to posts by supporting our message. Emojis act as full stops, so don’t follow with one.
#
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READ IT IN ONE. Check how the hashtag reads as one word – double-check if it could be misread to avoid #fail
VALUES
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Our values are what we always come back to. They are at the heart of our tone, driving the energy of every sentence we write, every word we choose.