Chapter Street • BRAND CONCEPT & 360 COPY
I once had the privilege of building brands for, well, buildings. From concepting the name and personality, to creating a suite of beautiful sales prompts and stretching my long-copy muscles – and of course the mag ads – this experience was a chance to dip my toe in the lap of luxury. And Chapter Street was one of my favourites.
I persuaded the client to step away from your classic property brochure and create a connection with the community – to give potential buyers a taste of the Pimlico lifestyle. I outlined the content, interviewed the people, and wrote the every page, which was then bound in tailor-cut leather. Chapter Street really came into its own, a property that is quiet and gentle, in a delightfully understated area.
The interviews were a highlights, being able to find business owners and walk the streets to get to know the area myself. They added a point of difference to the standard property brochure, offering buying a truer taste of how life could look at Chapter Street.
Below, you can find a few copy samples or flick through key pages from brochure.
I always like to bring the brochure along to any introductory meetings or interviews.
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THE GALLERY
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“There’s a wonderful immediacy to art.”
Sarah’s love of art is clear in the way she speaks, passionate and proud as artists’ names roll of her tongue...
THE EATERY
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“Echoing the tastes of the neighbourhood.”
The atmosphere is relaxed and evolves with the day, easily sweeping you from brunch to cocktails unaware…
THE FLORIST
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“Flowers mark moments in people’s lives.”
Peonies and sweet peas are amongst the spectacular array of flowers adorning the shop front of Wild at Heart. These seasonal blooms make British summertime…
