NOVU SUSTAINABLE BEAUTY • BRAND DEVELOPMENT

The beauty industry makes an ugly contribution to the climate crisis, littering the world with single-use plastic.

NOVU are one of the good ones.

The new ones, with a vision to make sustainable packaging standard within your skincare routine.

A brand new brand, I captured its tone of voice to craft a brand story and tagline that’ll give NOVU its edge

– and change the face of the skincare for good.

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BRAND STORY • MESSAGING BANK • LAUNCH CAMPAIGN (COMING SOON)