BUXTON WATER every step

The early starts. Sundays in the park – not the pub. Running can be a lonely pursuit.

We promised first-time marathon runners we'd be right by their side 'Every Sip of the Way'. Weeks ahead of the London Marathon, we motivated runners on their short runs and through their muscle pain. As the event approached, we showed we weren't giving up either and posting frequency increased. Using personal interviews with first-time runners as our insight, posts matched the mindset of many moment-by-moment.